Sample logos and identity systems, online campaigns, web sites, brochures/collateral, direct mail, advertising, articles, and trade show work presented for the following companies.

Due to privacy requirements, we can not provide samples of specific marketing plans, but please contact us to discuss our approach and obtain a proposal and outline for your company.

• AdvisorTeam
• Automatic Data Processing (ADP)
• California State Automobile Assn. (CSAA)
• Catalytica Energy Systems, Inc.
• Chenery Garden Assisted
Living
• The Electric Power Research Institute (EPRI)
• Housing Helpers of Las Vegas
• G & S Realty
• Mortgage Industry Consultants
• NextWave Broadband, Inc.
• O'Keefe Casto Residential (Real Estate) Brokerage
• Quality Tours of Las Vegas
• Rich Casto & Company
Logos and Identity Systems

Chenery Garden
Click for print materials or web site

Classy, clean and professional is what the client wanted for their stationery. It did this plus complement their web site as well.

Project Manager: Madeleine Xavier
Designer: Michael Gazzano (see portfolio)

O'Keefe Casto Residential Brokerage
(Real Estate)
Click here to see entire system

Project Manager: Madeleine Xavier
Designer: Michael Gazzano (see portfolio)

Emails, Landing Pages and Online Lead Generation

MX Communication Services
- Newsletter
Click here to see newsletter

This is an example of a monthly newsletter we do for our very own clients. Leverage ConstantContact.com to produce a more cost-effective design and enable fast modifications and distribution.

Writer and Designer: Madeleine Xavier

Click here to subscribe to our newsletter

Rich Casto & Company
- Email/Landing Page
Click here to see landing page

A specialty email campaign, focused on the company's annual Passport to Productivity event, targeted at over 5,000 brokers and agents throughout the country. Corresponding landing page increases sales effectiveness.

Project Manager: Madeleine Xavier
Designer: Michael Gazzano (see portfolio)
Web Sites
ADP National Account Services
www.nas.adp.com

Wrote strategy and led team to produce new design, automated lead system and content for this site in 2000. The site has since been re-designed, but much of the original content still exists. Worked outside design agency and internal web developers and business/product managers.

Strategist, Proj. Mgr.: Madeleine Xavier
Designer: Temel

Quality Tours of Las Vegas
www.qtlv.com

Wrote content for, developed and produced web site with backend content management system for this Las Vegas-based tour company.

Writer, Proj. Mgr.: Madeleine Xavier
Designer: Michael Gazzano (see portfolio)
Housing Helpers of Las Vegas
www.housinghelpers-lv.com

Designed, wrote and produced this web site to help Housing Helpers' new office in Las Vegas, NV, generate leads for their services. Also did SEO on site. Produced in 2003, and still generates about 90 new leads every month.

Designer, Writer: Madeleine Xavier
Brochures and Collateral

ADP - Benefits Brochure
Click here to download PDF

Assisted product manager in developing message platform. Wrote copy and managed design and production.

Project Manager, Writer: Madeleine Xavier
Designer: Temel

ADP - Case Study
ADP Case Study (PDF)

Developed case study program and managed writing and production of 20 such stories with an outside public relations firm.

Project Manager: Madeleine Xavier
PR Agency: Blue Sky Communications
Co-Writer/Editor: Madeleine Xavier

NextWave Wireless, Inc.
click here for larger image

Wrote content for this very new and complex backhaul technology. Product benefits had to be sold to both non-technical and financial decision-makers. Part of a series of collateral developed and based on new product positioning, resulting from market research that MX conducted for the company.

Writer: Madeleine Xavier
Direct Mail

AdvisorTeam New Product Intro Mailing
click here for larger image

AdvisorTeam wanted to physically package their online personality instrument into a pamphlet for sale to college bookstores nationwide. The MX team cost-effectively designed and helped write the main pamphlet, as well as the direct mail package. We then managed all print and mail house operations required to send out the package to over 1,200 college prospects.

Proj. Mgr.: Madeleine Xavier
Designer: M. Gazzano
(see portfolio)
Production/Layout: Kathryn Bader
(see portfolio)

Advertising
California State Automobile Assn. ad
Project managed creative development and ad placement for this ad, which focused on a new product/service offering from CSAA's new partner, Verizon.

Project Manager: Madeleine Xavier
Ad Agency: Suissa Miller
Mortgage Industry Consultants ad
Wrote copy, produced ad and negotiated placement for ad in Scotsman Guide. Ad complemented article that MX Communication Services also wrote for Mortgage Industry Consultant (see below).

Designer: Michael Gazzano (see portfolio)
Copywriter: Madeleine Xavier
Articles
Mortgage Industry Consultants (PDF) - Wrote this article for Mortgage Industry Consultants and negotiated placement with Scotsman Guide, a key industry trade publication. Article published February 2003.

Writer: Madeleine Xavier

Outword Magazine Article (PDF) - Wrote this article, titled "Online Dating Services - Making the Big Decision," for Outword Magazine. Dated February 13, 2003.

Writer: Madeleine Xavier
Tradeshows - Management and Materials
 

EPRI - Annual TDC Workshop

Produced these materials and directed all activities for EPRI's annual Technology Delivery Workshop, which was attended by the most number of members/clients to date.

Project Manager: Madeleine Xavier
 
 

 

 


Catalytica Energy Systems
- 4th Annual IWCC Workshop

Directed design and process for logo and direct mail campaign, including two brochures: "Call for Papers" and "Registration/Program". This campaign also worked in conjunction with an online web site for the event and offline tracking system, all of which were designed with a consistent identity that was inline with both IWCC and Catalytica corporate.

Project Manager: Madeleine Xavier